If you want to (1) learn new skills with flexible hours, (2) have competitive reimbursement options, and (3) work on in-demand projects, you’ve come to the right place.
Thanks to the pandemic, new softwares, and changes in technology, the global economy is quickly shifting to digital-first, tech-focused projects. There has arguably never been a greater need in the history of technology for people to learn new skills, understand the digital landscape, and help bring new projects to life.
We’ve put together a list of the most in-demand skills in e-commerce and retail we’ve seen in 2022 so far, and a short guide to help you choose the best option to add to your skills resume.
1. Content producer
Short-form video marketing is the future of marketing, and companies need content support now more than ever. With the shift in digital marketing from long-format blog posts in the 2000’s to static images and carousels in the 2010’s, to the most recent trend of 15 second videos, many companies are struggling to keep up with new video demands.
A good social media marketing strategy can include upwards of 5-7 short form videos produced per day for platforms like TikTok, Instagram, YouTube Shorts, and more, and innovative companies are eager to bring on highly specialized content producers to make that happen.
Content producers can be responsible for creating highly engaging and creative content ideas, video titles, hooks and headlines, and creative copy for visual stories that work across multiple social accounts and customer avatars.
More than a social media manager, a social media strategist is the architect that tells a compelling brand story across multiple pieces of content, platforms, and marketing pillars. A strategist determines the format of content a brand shares, (video, photo, etc) how often content is produced, and what types of content are necessary to effectively share the brand message.
Different from a community manager who may schedule posts and engage with the community, a social media strategist builds the overarching content calendar, creates systems to execute it on a daily basis, and is the driving force behind a brand’s growth, know, like, and trust, and lead generation system.
A community manager is the boots-on-the-ground, first point of contact, who is responsible for the initial experience of each new lead. This person is responsible for curating engaging social-first conversations, responding to comments, directing support requests to the customer service and sales team, and establishing a human connection with the company.
Not your grandpa’s call center, this skill requires being personal, endearing, listening, and putting the community first. Community managers are also the first to help solve problems, brainstorm solutions, and communicate new ideas back to the rest of the team. As a community manager, you can expect to be play a role in content creation, PR, customer service, and of course, social media community growth.
Did you know Shopify merchants run over 1 mil businesses? Businesses around the world have experiences a sudden and intense need for e-commerce support since the pandemic, and the shift to online shopping is only continuing to grow.
If you love keeping up with the latest software updates, setting up email workflows, and analyzing strategic data for the growth of the company, you’ll love these projects. E-commerce projects might include setting up and managing lead generation systems like quizzes or opt-ins, updating and managing inventory, supporting with fulfillment systems and communication, and trouble shooting customer support issues.
With thousands of new shops opening every day and so many specialized features for each industry, learning e-commerce platforms like Shopify levels up your resume skills and puts you in a great position to work on many flexible e-commerce projects.
The foundation of every great marketing campaign is strong, compelling writing. Whether you want to write short form videos, long-format podcasts, or anything in between, businesses need copywriters to keep up with current trends in marketing, now more than ever.
Larger teams may need more specialized copywriting skills, while small teams may need copywriting for everything from social media captions to emails to website copy, with the goal of building relationships, creating conversions, and ultimately generating sales. Plus, with a huge digital marketing landscape, you can carve out a nice for yourself as a specialist in any of the many forms of
If you love research, consider yourself a creative thinker, and love telling stories that connect people, copywriting is perfect for you.
You can learn these skills from home and work remote, flexible hours and work on your own terms. ? Which skill sounds perfect for you, comment 1-5 below!
There is also an abundance of free resources available to learn each of these skills. Spend time researching the kinds of projects you want to work on and building your resume reel to includes samples of your best work.